Hey, I'm Terone! (tuh-ROAN)

I help brands resonate with the people they exist for.

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Smiling warmly with his head tilted, wearing black rectangular glasses, a full beard, a light green dress shirt, and a blue and green striped tie.
National Center for Civil and Human Rights building with large glass windows displaying three vertical banners promoting 'The People's Game' soccer & human rights exhibit, now open, with an image of an excited soccer player holding a ball.
Digital campaign for the Heal On the Mic Experience, shown across three devices. A desktop displays the website homepage, with the headline "Heal On the Mic Experience," the tagline "Flourish at a Higher Frequency," and RSVP and Learn More buttons over a purple bokeh background. A woman in a patterned headwrap smiles with her eyes closed and her fist raised. A laptop shows an email newsletter header with the HOMexp logo, and a phone shows an Instagram post promoting the event's First Mondays series.
Behind the scenes of a video interview. A woman in a pink knit scarf sits smiling in an armchair by a large arched window, facing an interviewer. They're surrounded by lights, reflectors, and an overhead boom mic, while a camera operator in headphones films from the foreground and a photographer captures the scene from the back of the room.
Sprinkle Dawson Law brand stationery in navy and periwinkle, including letterhead, an envelope, business cards, a notebook, a mailing tube label, and a rack card reading "Your Healthcare and Employment Law Attorney" with a photo of principal Tracy Dawson.
Table setting at the Power to Inspire 2025 gala. A navy centerpiece sleeve carries an orange flower emblem, the National Center for Civil and Human Rights logo, and the words "Honoring former Mayor of Atlanta, The Honorable Shirley Franklin," beside an orange sleeve patterned with flowers and "PTI25." A navy "Table 43" card stands behind it, and orange flower-shaped cards sit on black napkins at each place setting, with the ballroom stage and screens in the background.
Behind the scenes of a video shoot for The Red Door. Terone Allen adjusts a camera on a slider rig beside a softbox light, filming a styled banquet table set with blush pink napkins, rose-gold sequin linens, a black-and-white striped runner, and a lush arrangement of pink cherry blossoms, roses, and white orchids.

Strategy, identity, film, content, campaigns...
and the craft to make them work as one.

I work across all of it, and I do it hands-on. Twenty years across agencies, nonprofits, startups, and enterprise gave me a perspective most creatives never get access to: every part of the process speaks to every other part. I bring range and understanding to the work that comes from having been in every seat at the table... or Zoom window.
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Some skills

What You Get

Brand Clarity

Before a brand can resonate, it has to know what it stands for. I lead strategy, discovery, and identity development that gives brands a foundation worth building on.

Early logo sketches for SunSmoke Cafe. An open sketchbook is filled with pencil concepts exploring suns, flames, S letterforms, and stacked wordmarks, including an early version of the final sun-and-flame mark. A mechanical pencil and ruler rest beside it.

Creative Cohesion

Campaigns, content, film, email, social... when these feel disconnected, the brand suffers. I bring creative direction across channels so everything speaks with one voice.

Behind the scenes of a video interview. A woman in a pink knit scarf sits smiling in an armchair by a large arched window, facing an interviewer. They're surrounded by lights, reflectors, and an overhead boom mic, while a camera operator in headphones films from the foreground and a photographer captures the scene from the back of the room.

Content That Connects

A brand's story needs more than a logo and a tagline. I bring the strategic lens and production knowledge to create film, video, and content that gives people something to feel.

Be-Ruth website redesign shown on desktop, laptop, and phone. The homepage features the headline "We encourage and empower girls in STEAM!" beside a photo of a smiling teen girl holding a small robot, with Become a Member, Join the Movement, and Donate Now buttons. The laptop view also shows a mailing list sign-up bar.

Some work

What It Looks Like in Practice

A curated showcase of creative projects

End of year giving campaign for the National Center for Civil and Human Rights. The Center's logo sits over a rust-orange duotone photo of an older man in a suit jacket walking and talking with two smiling women on a sunny plaza. One woman is holding a pair of scissors, likely from a ribbon cutting.
Advocacy video series for the Georgia Primary Care Association. The association's logo, interlocking blue shapes forming a diamond with green accents above a blue wordmark, sits over a dark green duotone photo of a brick community health clinic with Mercy Care signage.
National Center for Civil and Human Rights social media strategy and management. The center's orange and white logo sits over a black-and-white photo of a young girl with long braids studying an exhibit wall titled "What's Your Ethical Footprint?"
Be-Ruth website redesign. The Be-Ruth logo, a butterfly with purple, cyan, green, and magenta wings beside a script wordmark and the tagline "Building Self in STEAM," sits over a purple-toned photo of someone working on a laptop that shows the redesigned homepage, headlined "We encourage and empower girls in STEAM!"
Event branding for Power to Inspire 2025, the National Center for Civil and Human Rights' annual gala. The bold white title, with "2025" in orange, sits over a large orange stylized flower, set against a blue duotone photo of the packed ballroom, where guests in formal wear fill numbered round tables.
Brand concepts for Slutty Vegan. The wordmark, in bold white brush script with a jagged red outline, sits over an olive-green duotone photo of a person in a cap holding two large foil-wrapped vegan burgers toward the camera.
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Results Worth Mentioning

background image
$1.49M
Raised at annual gala,
15% above goal
3M+
Impressions across five social platforms
47%
Average email open rate,
5% click-through rate
146K
Engagements with 2M video views
Let's have some words

Good work starts with a good conversation.
Let's have one.

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Thank you—I'll be in touch soon.
image of outdoor space (for a productivity tools business)
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