Twenty years in, and I've never had to convince myself to stay.

I started in print production. Prepress, proofing, making sure what came off the press matched what was on the screen. That foundation taught me something I still carry into every project: a good idea is only as good as how it's executed. The thinking matters, but so does every step after it.

From there, my work kept expanding. Direct mail campaigns for national nonprofits. In-store signage for one of the biggest retailers in the country. Brand identity, social media, email marketing, video production. Totally unplanned... I just followed my curiosity. But each role taught me something, so I never had a good reason to stop.

In 2019, I started my own agency working with food and catering brands. Building their identities. Producing brand films. Helping them understand who they were, who they were speaking to, and how to reach those people.

That chapter made something clear: the part of the work I care about most happens before the making. The thinking, the strategy. Who is this brand, really? Who is it for? And how do you bring those two closer together That's my work now. I'm a brand creative who likes sitting in the middle of a project... connecting strategy, design, content, and production into one clear, human story.

I've worked in the video editor's timeline, the press room, the pitch meeting, and the Figma file. It seems scattered, but it's how I learned that thoughtful creative work happens when all of it connects.

My best work happens with hospitality and mission-driven brands rooted in culture, community, and purpose. If that sounds like you, I'd love to hear from you.