Unforgettables, a cake artist specializing in custom cakes for events, wanted to expand into the corporate and holiday event space. However, their existing content was focused on the product, not the experience it’s part of.
OUTCOME
A brand film that highlights the baking and decorating processes while connecting with the story of large event planners. I developed the concept, built the mood board, wrote the voiceover script, directed the shoot, and edited the final film.
Brand Film
Videography
CONCEPT
Event planners and hosts pour themselves into every detail... the venue, the menu, the timing, the flowers. Their guests never see any of that. They only see the final unveiling on event day.
After discovery with Unforgettables, I built the concept around that shift: stop showing people what you bake, start showing them what you’re part of. The voiceover script was written first person from the brand’s perspective, speaking directly to event planners about the invisible work they do and the visible moments their guests take home... with Unforgettables as part of that lasting impression.
